Navigating the DSO Market

A DSO, or a dental service organization, provides business services for dental practices. Management practices like bookkeeping, marketing, and financial services are common DSO offerings. In addition to providing support, DSOs acquire dental practices.

As a dental practice owner, you may receive many solicitations from DSOs over the years. The right DSO can offer a great opportunity for the right dentist, but it’s important to understand what a transition with a DSO really entails. In this article — authored by Watson Brown’s very own Frank Brown, JD, LLM — we tell you everything you need to know about working with a DSO: what they really do, the history of DSOs, DSOs vs Private Equity, and even a personal account of a dentist’s DSO experience.

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Terry D. Watson, DDS, and Frank Brown, JD, LLM, are with ADS Watson, Brown & Associates, a dental practice transition consulting and brokerage firm in Dallas, TX. They are members of American Dental Sales and can be reached on the Contact Page.